71: Facebook Advertising Strategy To Grow Your Brand & Convert More Clicks Into Clients

Jaymie is a marketing & Facebook AD strategist passionate about helping high-performing entrepreneurs like you grow your impact online.

She started Jaymie Tarshis Consulting in 2014 to help more businesses tap into the power of digital marketing. After offering a handful of services from SEO to Social Media to Content Creation – she quickly discovered that Facebook Ads were the best and most cost-effective way for me to get massive results for my clients.

Fast forward to today, and Facebook and Instagram ads are all she does. Over the years, her campaigns have been personally responsible for selling out programs, promoting book launches that have become best-sellers, and generating hundreds of thousands of leads and customers for her clients.

Teaching and training is also a passion of hers and she regularly speaks at conferences, online summits, and podcasts. (Check out some of her recent features here.)

Katie: 00:01 Hi everyone. Thank you for tuning into the hustle Nomics podcast. I’m your host, Katie. And today, I am so excited to be talking with Jaymie Tarshis. She’s a marketing strategist, entrepreneur, and speaker, and her specialty is helping heart-centered entrepreneurs generate consistent traffic leads and sales through the power of Facebook ads. So Jaymie, thank you so much for coming on the show today.

Jaymie: Of course. I appreciate you having me on.

Katie: Yeah, absolutely. So I’ve read through a little bit of your bio, and you have a fascinating background. So do you mind just elaborating a little bit and telling us more about you and everything that you do?

Jaymie: Sure, yeah. So as you’d mentioned, I’m a marketing and Facebook ads strategist. I’ve been in digital marketing now for about seven years. I got my start really when I was in college. I started taking on just different marketing internships.

Jaymie: 00:48 And then my first job out of college was as a marketing director at a mortgage and real estate firm. And that’s really where I learned all of my skills in the digital marketing world, a lot with paid advertising. And then it was from that job where I eventually decided to start my own business. This was about five years ago. And through the years I’ve offered a little bit of everything from social media marketing to, you know, I’ve created content for people, I’ve done paid advertising, but I’ve really just niche down over the last few years to Facebook and Instagram ads because honestly it’s just, it’s my favorite platform. I think right now, and there’s such huge potential for businesses to grow and get more customers on there. And so it’s really where I wanted to be able to focus, you know, all my efforts and it’s, I felt like it was the area that I could help clients with the most.

Katie: 01:36 Very cool. So what college did you go to?

Jaymie: 01:39 So I actually went to college in Utah. I went to the University of Utah. I started off as a marketing major, and then I actually graduated with a PR degree. Okay, fantastic. And so you went straight into the working world after college. Did you have a good experience? What was that like? Just you know, with your first job? Yeah, I was super fortunate, to be honest. Throughout college, I was working at a mortgage and real estate firm just sort of doing like admin work because I just needed a job that was flexible if he was going to school. And then, while I was in college, I did a bunch of internships. I interned for about three different places. But then when I graduated, I started to look for jobs and the company that I had been working at throughout school, you know, I let them know that I was going to be leaving. They offered me a position to stay, and I’m really glad that I ended up staying and taking that position because I already knew the industry really well.

Jaymie: 02:27 So then I could take all of these new skills I was learning around marketing and apply it to an industry I already knew. And I think that was a huge advantage to me. And then at that company, I was fortunate enough, I mean they sent me to different conferences and trainings. I really learned a lot of the skills that built the foundation of what I do now there. And so yeah, I had a really good experience. I was fortunate just to like, as I said, get hired right out of school and start working and kind of just building my skills right away. That’s awesome. I always love to ask that question because everybody’s story is different. What made them want to start their own business? You hear a lot of horror stories. My wife, you know when people have a great experience they don’t, you don’t have to have a sob story to want to change.

Jaymie: 03:09 So like what was kind of like the catalyst to say, all right, I’m ready to go out on my own. Yeah. So I’ve been working at that company for a couple of years. As I said, I was learning a lot at the time, really about social media marketing, and so outside of that job, I guess I was just hungry to continue learning and like building my skills. I ended up joining what was at the time called the social media board of salt Lake city. I don’t know if they have that anymore, but it was like a social media club. Basically. People wanted to nerd out around social media. And this is, you know, like I said about five over five, maybe six years ago. And so I joined that, and I noticed that a couple of people in that community were, had their own businesses. And I just kind of started to open up my mind to the idea of it.

Jaymie: 03:51 And then at the same time I was connecting with a lot of people through that group. So I was connecting with a lot of business owners and people started to ask me for my help and ask me for advice and, and I just figured like, why can’t, you know, why couldn’t I maybe start to help people with this? And then so it kind of started, I started to get that itch to maybe start my own business. And it was, it was one day I was sitting at, at my job and my nine to five, I was sitting in my cubicle, and I pulled up YouTube, and somehow I came across a video of Marie Forleo. She’s, she’s absolutely amazing. And I came across a video of hers and in the video she, you know, she was talking about starting your own business and taking the leap and just really how she approaches everything in life with this motto of how everything is figureoutable.

Jaymie: 04:37 And it’s amazing cause now she has this book coming out about it. But this is, you know, I heard this model five years ago and I was like, I’m going to apply this to my life, and I’m going to take that same mentality and start my own business. And so I told myself, cause I could even find maybe one person to, to agree to work with me, like whether it didn’t matter how much they were going to paint, but if I could say, if I could find one person to say yes to work with me, I was going to quit my job and just start my own business. And so I got on Craigslist that like later that day, this all happened within a period of like a couple of days. I got on Craig’s List and got my first client. Well found someone that was looking for a marketing contractor reached out.

Jaymie: 05:15 I let them know exactly my situation that I was putting my job, and I had free time and started working with them like almost that next week. And yeah, putting my two weeks and honestly never looked back.

Katie: Well, that’s amazing. That’s amazing. So that’s so cool to me cause most people feel like, Oh gosh, I have to have a perfect website and millions of followers and all this stuff before I can jump in and make the leap into my own business. But did you have any of that ready to go before you had your first client?

Jaymie: So I had none of that. I was thinking about those things, and I had that same belief too. I really was like, yeah, if anyone’s going to take me seriously, I need to have professional photos, and I need to have a website. So what’s funny is I reached out to a friend while I was still working at my job, but I put in my two already, but I was still working there, and on my lunch break, I high paid a friend to take some photos at me.

Jaymie: 06:02 So I had at least have professional photos to like put on LinkedIn and on a website. And I did all of that. But to be honest, like yeah, that’s not what got me, clients, to start. It was me going out and my network and making connections. And like I said, literally looking on Craigslist like, but it was me putting in the work to go find those people that got me all my clients. Initially. It was not a website, and it was not a social media following. There was none of that. And so yeah, I can, I know that that was a belief that I had too, that I need that. It was just about me going out and putting in the work to make it happen. Yeah, I’m glad to like bust that myth wide open. And speaking of myths, you’re, your specialty is Facebook ads.

Katie: 06:42 And I feel like every business owner knows that, Oh, maybe I should do this or I’ve heard about it. But there’s a lot of misconceptions out there, and people are making a lot of mistakes that they could avoid. So what are some of the biggest myths or mistakes that you see going on around Facebook and Instagram ads?

Jaymie: 06:58 Yeah, that’s a good question. So there’s quite a few of them, but I’ll tell you that the biggest ones that I see, the first one just being really just that majority of us see an ad on Facebook or on Instagram, and we’re scrolling through newsfeed, and then we just think, Oh okay, I’m going to go do that too. And then people go and create an ad. Most people approach it without much thought behind the strategy and really what goes into the ad itself. So I always like to compare this to like from the perfect Instagram post, we all know that like these posts on Instagram, the ones that are getting, you know, millions of likes on them.

Jaymie: 07:30 Like they’re not just taking one photo and then posting that and that’s how they’re getting these, you know, this really amazing content. They’re spending hours and hours picking out the right outfit, you know, taking a million shots. I’m planning every little piece in order to get that perfect shot for their Instagram feed. And I think of Facebook ads the same way. If you’re not planning exactly who that ad is going to go to, you know what you’re going to stay in it. What sort of creative is going to stand out and get people to stop their scroll if you’re not thinking about all of the pieces that go into it prior to going to set it up, if you just hit that boost or promote button, I can promise you you’re probably not going to get the results that you’re looking for with it. So that’s probably the biggest thing is just kind of approaching it with like a like Oh I’m just going to go set one up cause I hear they work type of mentality and it takes so much more than that.

Katie: 08:16 I’m glad you mentioned boosting posts cause I’ve heard recently that that’s just such a waste of money that you shouldn’t even do that.

Jaymie: 08:22 It isn’t. It isn’t. I mean, I wouldn’t say, I would say if you had a strategy where boosting posts made sense and there are some we’re not, could make sense, then it’s fine. But again, you have to think about what the intention is. Most people just boost a post thinking, Oh if more people see my stuff, then I’m going to get more customers, or I’m going to get more business. But that’s really not the case, right? We have to think about how people want to do business with us and what it is that’s going to stop somebody and actually care. And most of the time, it’s not going to be something that you’re just boosting a post with.

Jaymie: 08:51 It’s going to be intentional about, you know, creating a really valuable piece of, or creating really good opt in to show people or something along those lines that, you know, give people a reason to stop and pay attention to you. Right. And that’s really interesting. What you just said in an opt-in, because when I first started looking into Facebook ads, I was like, I’m not going to spend money on something that’s not going to be bringing back money in. Right? But like, you know, doing opt-ins and lead pages and getting subscribers, that’s highly valuable as well. Right? Probably the best strategy that I would recommend right now for Facebook ads, because again, if you’re going to be spending money when investing in a business, it’s like you said, you want to know that you’re getting something back. And even if right now you’re getting somebody subscribing to your email list and that’s not an immediate dollar in the door, the goal is that eventually, it will become that, right?

Katie: 09:37 And you’re building this following that you now own as opposed to your Facebook and Instagram following is that you don’t, you know, your email list. It’s one of the best investments you can make into your business. Right? And since I brought up money, how do you handle budgeting for Facebook ads? I know it’s different for, you know, different strategies and different entrepreneurs, but do you have some budgeting tips that will just get people started where they feel comfortable spending that money? Definitely. I always just say get started with what you have. So I mean even if that is literally a $5 a day budget, I think a lot of people think you need a huge, huge budget to get started. I have many clients who have, you know, like a general list building, Facebook ad campaign set up that runs for them all the time on five, $10 a day.

Jaymie: 10:21 But at least that way, it’s always running, and you’re always getting new people on your email list, and you know that while you’re sleeping, your list is growing, and new people are finding out about you, you know? So I think that it’s just getting, it’s just a matter of getting started with what you can. And then, as you start to spend money on the platform, make sure that you have the proper strategy and the proper efforts in place to measure what’s happening. So that if, you know, once you do see a return of some sort, you can, you can scale and spend more when it makes sense for you. And, and going back to that, that’s another big mistake that I see people make is, is with tracking is a lot of people don’t have their Facebook pixel on their website. And I want to say this, if anybody’s listening to this episode right now and you don’t have the pixel on your website, that is the very first thing you should go do before you ever consider even creating an ad or working with somebody to create an ad or anything.

Jaymie: 11:10 You know, even just Google, you can, it’s not as hard as it as many people think, but just get the pixel on there because that’s what Facebook uses to track, you know, who’s coming to your website and what pages they’re visiting and things like that so that ultimately you can tap into the power of their platform, you know, to the fullest. And you can’t do that type of stuff with just boosted posts alone, and you can’t do that type of stuff without the pixel. So it’s very important. Right.

Katie: 11:34 And for people who are listening who have no advertising experience, you kind of said a little bit what a pixel is, but do you mind just explaining a little bit further so people who don’t know, kind of understand what that means?

Jaymie: 11:44 Absolutely, yeah. Because pixel, it sounds like an intimidating word. And especially because people think of it like code, like I don’t understand coding or any that type of stuff, but all it is is just a piece of code that Facebook actually provides to you that you can easily install onto your website.

Jaymie: 12:01 Like most website platforms like Squarespace, Shopify, WordPress, all of them have the space that you can easily put this information onto your site so that then Facebook can again keep track of what types of people are coming to your website. They can keep track of where people are going on your website to then keep track of what actions are happening. And then they also feed that data back to Facebook so that when you run ads, they’re going to help you find more of those right people based off of your pixel data. So the Facebook pixel is very important for basically allowing you to track everything that’s happening with your ads. So you actually know, you know, if you put a dollar in, did you make any money back? Or, if you, you know, if you spent $10 on ads, how many people did you actually get to your email list? And the Facebook pixel will allow you to figure that out.

Katie: 12:48 Awesome. Yeah, that’s great advice. And just to kind of get even more specific, I mentioned before we hopped on that I’m actually going to be launching my first webinar soon and I’m going to be running Facebook ads, but this is my first time doing it, and you’ve done it for a bunch of different people. So I’m to get really specific on something what’s a good strategy that you would suggest for someone doing this the first time? When running a Facebook ad for a webinar?

Jaymie: 13:11 Yeah, that’s a good question. And it congrats on getting ready to run your first webinar with these big are very exciting. I, it’s, that’s his strategy. I recommend it very much because, again, Facebook and Instagram ads are a great place to get leads. And so for your webinars, for your trainings, it’s a great place to do that.

Jaymie: 13:27 But what I like to recommend is, so always, if you can start with your warm traffic, especially if you’re driving people to something like a webinar, because right, it’s, it’s, you’re asking people to commit to, you know, up to 45 minutes and hour, maybe more of their time. So it’s gonna be a lot more of an ask to get somebody who has absolutely no idea who you are to do that rather than people who have maybe already been engaging with you on Instagram or people who have already been reading blog posts on your website, people who know you’re going to be more likely to engage with you. So I would say start by running those ads to your warm traffic. So that’s your site visitors. Again, that’s people engaging with your social media pages. On Facebook and Instagram, people watching your videos. If you post like Facebook lives or videos or anything like that, start with your warm traffic.

Jaymie: 14:12 And then from there, I would say advertise to your cold traffic and always start by testing a bunch of different interests. If you’re running ads to get people to, and often you’re going to be paying basically on a cost per lead basis, right? So you’re paying per person that comes into you that signs up for your webinar. So you want to try to get as many of those signups as you can for as cheap as you can. So I always say start by testing multiple audiences. A lot of times I’ll see people just test like one or two, like start with at least three to five and start with two different sets of that copy, two different images. So you’re really giving yourself a lot of variables to see what’s going to work, what’s going to get people to take action and stop them in the newsfeed and what’s gonna resonate the best with people. So that is kind of a general strategy I’d get people to start with.

Katie: 14:58 Awesome. Awesome. And since Facebook ads and Instagram ads, you can kind of connect them, and you can put them, set them up together. But of course, there are different platforms, so there’s going to be differences between them. How would you set them up differently to work for that platform?

Jaymie: 15:10 I’m really glad that you asked that because we tend to loop and I say we like people in the marketing industry, like me, we tend to Lupe, Facebook and Instagram ads into like one category. But technically they are two separate things, right? Cause they’re two separate platforms. We all know what the people hanging on Facebook, and people hanging on Instagram are different people, and they’re doing different things. So you do have to account for that. So with Facebook, you know, typically, you know you’re going to create your ad so that it has more of the rectangular image.

Jaymie: 15:38 It’s gonna look more of like a, you know it’s going just to look more of like a link ad or like you know as if you are posting a link onto your Facebook page. It’s, it’s going to appear with like a headline and the and the post text and all of those different features. Where on Instagram, you know you wouldn’t want to use a rectangular image because people aren’t typically posting rectangular images on Instagram. They’re posting square images in the newsfeed, right? So you’d want to use a square image for your ad on Instagram or if you’re doing an Instagram story ad you would want to do the, you know, you might see some ads that are cropped and then have the text below them in your Instagram stories. But I always like to use the full-size placement. So actually have to have like an image designed or using a video so that you get that full screen that I’m in the Instagram stories.

Jaymie: 16:23 So basically customizing your creative, like your images or whatever it is that you’re going to be using for your creativity in the ads. Customizing it to each placement is very important because you want your ad to blend into the place that people are going to see it. Otherwise, it’s going to stand out as a very obvious, right.

Katie: 16:40 Yeah, definitely. Just talking about things showing up to people, we’ve kind of mentioned it before, but the dreaded algorithm, nobody knows what it means or how to feed it or anything. But I mean have you, do you have any insight into that? Like, cause it keeps changing all the time, so it’s so hard to keep up.

Jaymie: 16:56 Yeah. Well, I guess what’s interesting is the organic algorithm, and the paid algorithms are different. Right? So what’s working for you to post on your newsfeed and what’s working for ads are kind of two separate strategies. So I can’t really advise as to what’s happening organically. But what I can say is that we know there’s a huge decline in your reach organically. Right? And so paid ads are the number one way that you can combat that, and you don’t, like I said, have to be spending a whole bunch of money to do it. But what I will say is what Facebook likes on an ad side with the algorithm is they want relevant content. The biggest thing right now is Facebook and Instagram. They want to keep people there. They don’t want advertisers showing content that’s going to make you angry or want to go leave the platform, or you know, are going to want to make you continue just scrolling past it because you don’t enjoy it. They want things that are relevant and that are going to make you stay on there longer.

Jaymie: 17:47 So if you can have, if you can an ad that gets a lot of people to engage, if you can get an ad that gets people to watch a video all the way through for three minutes, like Facebook’s going to reward you for that and you’re probably going to get cheaper ad results, not probably you are going to get cheaper ad results because again, they’re, they’re looking for relevant content, and I know that the organic algorithm is, you know, kind of based around that same thing. So I think just overall as business owners we really just need to be thinking about quality over quantity when it comes to creating content and really being specific about what is it that our audiences want to see, what’s really going to like spark their interest, you know, really excite them, inspire them, get them talking. Cause that’s the type of stuff that you’ll get rewarded for.

Katie: 18:34 But you work with social media all day, and I know it’s like just even if I’m doing it for myself, I get burnt out. So how do you handle your own social media when you just have to do it for other people too? Without being like, I just can’t do it anymore.

Jaymie: 18:47 I have really good boundaries. So I’ll be honest, if you go look on my social media channels like I’m not as active on there as a lot of other people are. But that’s okay because it serves me and it works for me, and I just have to know that at the end of the day, sometimes it, you know, because my job is doing this, it may reflect back in the fact that I’m not on there as much personally. But yeah, I just try to draw, like I said, like draw like a line at the end of the day. I know once I clock out for the day, I’m not going in checking notifications. Like I don’t have notifications turned on to my phone anytime throughout the day because I don’t want to be, I don’t want to have to feel like it’s something that I’m required to do. I want to be inspired to go check on my notifications. I want to be inspired to go see what’s happening. Right. Not feeling like it’s pulling me. So for me, it’s just doing things like turning off my notifications, creating that space between, you know, work time and my time and then honestly just not being on it as much personally. And then I, you know, and just having people help me as well. So that it’s not always just me being on the platform.

Katie: 19:55 Did those boundaries come naturally to you, or was that something you had to work on as you became a business owner?

Katie: 20:00 I had to work on that. I think all things as a business owner is like, and I think everything that I do is constantly evolving. So I’m constantly looking to be a little bit better in all areas of business. So you know, having that balance and having that self-care time is scheduling time for that as much as I do meetings, and you know, time to work is something that I’ve definitely had to practice and be more intentional about. But yeah, it’s been a slow practice, right? Like right. I said I’ve been in this town for five years, so I feel like I’ve gotten a good balance now. But over the years, it was more just about, to me, if you don’t plan something, if you don’t put it in your schedule, it just does not happen.

Jaymie: 20:44 Like literally, I’m going to go on a walk during this time, like I’m not going to be on the computer at this time, or I’m not going to be on social or in this time. Right. So if you don’t schedule it in, it just doesn’t happen.

Katie: 20:53 Yeah, I completely agree. I have to do the same thing. And do you work from home right now?

Jaymie: 20:57 So actually right now, I’m fortunate enough to have an office space in downtown San Diego out of like a coworking space. So many coworking spaces here in San Diego. It’s kind of a, you know, it’s a thing here for sure. I know salt Lake’s slowly getting there. But yeah, I’m fortunate enough to work out in an office now, and that’s also a big thing that’s given me those boundaries. Right. Because once I leave here, literally, I can now half work cause I’m leaving a space that’s now been designated for work to me.

Jaymie: 21:23 But I did work from home for the first couple of years. And again, I think a big part of that was just scheduling that time and actually being intentional about shutting down my laptop or like not scheduling meetings after a certain time or even getting to the point where I think there was one day that I just realized like there’s never one day in the week where you’re not opening up your schedule to other people and like letting other people, you know, like take that time from you. So even if it was just getting to a point where I was like, if one day a week, if you’re working from home, you know, you just don’t take any meetings and you know, that’s your time to either work on business, work on yourself, work on catch up, whatever you need to do. But you know, you have that one day even I feel like it makes all the difference.

Katie: 22:06 Oh yeah, 100% and you know, with those boundaries in place, do you also have a morning routine, a nightly routine that kind of keeps you centered and get ready for the day?

Jaymie: 22:15 Yeah, definitely. So I read the morning miracle book years ago and definitely implemented that. So yeah, I haven’t morning routine where, you know, I kind of get up and do the same thing every day. I like to journal a little bit. I do yoga, and I like to just kind of take even 10 minutes to sit and drink my coffee and pet my dogs cause that brings me joy. But yeah, I have kind of a set routine that way. Nighttime, I wouldn’t say I have as much of a routine there. I know a lot of, a lot of my friends tell me we’ll do things like, you know, they’ll, they’ll journal at night, or they’ll take time to reflect and plan their day the next day.

Jaymie: 22:49 At night, I just sort of, I like to do whatever I want to do. And then the morning is when I’m really intentional about starting my day on a certain like, cause I know when I start my day with my morning routine, the rest of my day goes really smoothly. But that’s all I really need. I feel like too to keep me in check.

Katie: 23:07 Yeah, absolutely. And then working from home and even working in a coworking space, sometimes it can get a little isolating. So have you found ways to reach out to other business owners or just find a community there in San Diego that you can connect with other people who understand what you’re going through?

Jaymie: 23:22 Yeah, definitely. I would say that was a big focus of mine for the first couple of years moving out here more than anything was building community because, as you said, it does get super isolating. And especially because I was working from home when I first moved here, I yeah, I could go multiple days in a row without seeing a human, which is not good. It’s not good for anyone’s mental health. So yeah, I do have it started just for me going to like local networking groups. And then from there us just kind of formulating our own, you know, a little circle where we will sort of check-in with each other throughout the week, you know, grab a coffee, get happy hour and just, you know, just sort of support each other. And then recently, another thing that I’ve done is I’ve started a peer mastermind with a few other people, and that has been so game-changing for me. Cause even though that’s still technically like I guess from a business standpoint, it just gives me that intentional time. Every single, it’s every other week that I’m talking to other people.

Jaymie: 24:17 And I’m just kind of getting that outside perspective where sometimes I feel like, you know, as a business owner you just, you’re always, you’re out, you’re just, you just get stuck in your head, or you’re forced to like, you know, ask your mom or your husband or somebody who doesn’t really understand what you’re going through. So it’s great to have just support from other business owners, like people who actually really understand what it is that, that you’re dealing with.

Katie: 24:40, Yeah. That’s fantastic. And so necessary. We’ll do we have something, you know, going on in the future? Any big goals that you’re working towards in your business?

Jaymie: 24:48 Yeah, so I’m working on a few things right now. So kind of my big main focus is I’ve been, I’ve had sort of a management agency for Facebook ads for the last few years where we bring on entrepreneurs and help them manage their ad strategy, you know, for their webinars or in their courses and programs and different things like that. And now, I’m actually transitioning into offering my own group program so that I can help more people outside of my management side of my business. So that’s kind of been my biggest thing and something I’m excited to continue working on and growing over this next year. It’s an eight-week program where I’m basically showing entrepreneurs how to run their own Facebook ads, generate leads, and just get set up so that they can start growing their business and just have the right tools to start doing it. So yeah, that’s a new program. It’s called Ad amplify, and I’m going to be launching it a few more times over the next year as well as a couple of other things in the works right now, but basically just working on sort of scaling at this point, which I think is a funny word for me to say cause normally most time when I say that I’m talking about my clients and I’m helping other people do it and now it’s finally time for me, which is exciting.

Katie: 25:57 Yeah, very exciting. I’ll definitely keep an eye out for that. And you’ve already mentioned some fantastic resources but, or is there anything out there, any books, podcasts, courses, anything that you found helpful that you would recommend to the listeners?

Jaymie: 26:08 Yeah, I’m sure I could recommend a bunch. Honestly, I love to consume information. I love learning. You’ll find me always listening to a podcast or a book on tape or something. I’ll recommend a couple of things. So I know one book that I really felt like up-leveled my way of thinking and kind of just took me to that next step from where I wasn’t necessarily like kind of where I shifted from being like more of a freelancer to CEO of my business. Right? So that books me was high-performance habits by Brendon portray iron. I really recommend that book if anyone’s listening and hasn’t read it. And then on a more like spiritual level, I really love the book seven spiritual laws of success, and I like to recommend that one on like every podcast that I go on because it’s totally different than your normal like a business book resource. But that’s why I think it’s, and it’s like truly amazing. And then a cool podcast I’d probably recommend is Ed Mylett. If anyone hasn’t lived, listen to his podcast, he just has the greatest guests on there. I love impact theory, and also she podcast is, is really, really good if you’re just looking for, you know, motivation and good conversations. And I am just becoming better in all areas of business and as a person really.

Katie: 27:29 Oh, fantastic. And I’ll link to all those in the show notes, and I’ve wanted to start asking this now on the show because I find that I always get like business recommendations, which are fantastic.

Katie: 27:38 But as most entrepreneurs know, we get in our head, and we’re business all the time. So I’m like, okay, well, what are you watching listening to reading that’s taking you out and letting you kind of be out of the business mindset for a little bit.

Jaymie: 27:50 Ooh, okay. So like what am I bingeing on Netflix? That’s actually a really good question. So I just finished up the TV show. Good girls, that’s amazing. Another show I really love, like just drama, like crime stuff, things that are really kind of intense. So I love the show animal kingdom right now, and it’s actually based out of San Diego. So I love watching it cause I’m like, Ooh, I recognize all these scenes and it’s just very intense.

Katie: 28:16 Awesome. Well, thank you so much. I would love for you to share where everybody can find you. So, cause I know, people are going to want to check you out.

Jaymie: 28:22 Yeah, definitely. So every, most of everything that I do is under my name Jaymie Tarshis. So, I’m under jaymietarshis.com facebook.com/jaymietarshis. But on Instagram, I actually go by the ad expert. So that’s a little bit easier to find me there. And I’d love to connect with you guys. So please do find me.

Katie: 28:40 Awesome. Well, thank you. Thanks so much, Jaymie, for coming on the show. You gave us such amazing advice, and it was really a pleasure to talk to you.

Jaymie: 28:46 Yay. Thank you so much for having me. It was great talking with you too.