If you do Instagram marketing, you probably already know that people do not like to feel like they’re just another number or another statistic. Unfortunately, a lot of big-time influencers on Instagram have gotten so big that their content starts to suffer.
In most cases, they just keep posting the same stuff that they’ve always posted. They’re doing whatever it is that they were doing before. Still, their followers start dwindling. How come? Like I said, people like to made to feel that they matter. People like to feel that they’re not just a number or they’re some sort of statistic. Unfortunately, this is exactly what happens when you develop a following and you don’t engage with their engagement.
This is the secret. You engage with engagement. In other words, when you post content and somebody likes it or comments on it, comment back or like back. Show them they matter to you. Show them that they are welcome on your page. Show them that whatever they do that it has an impact on the page and you want to make it abundantly clear to them. When you do this, you stand out.
You really do. Why? The other influential account doesn’t bother to do this. So, what happens to these community members? They stick with you because you make them feel appreciated. They know that somehow, some way on your account they feel like they matter. When they engage in any type of activity, you sit up and pay attention and you let them know.
Manual engagement, however, can be very time intensive. It, also, can be very tiring because you’d rather be doing something else. It can be quite labor intensive. So, to combat this feeling, I use time blocking.
Block out a set amount of time every day or every other day to engage with your followers. For example, I delegate an hour every morning where I only focus on engagement. I respond to messages and comments, like and comment on other’s photos and do some hashtag research to make sure I’m up to date on the latest trends.
This helps me feel more in control and keeps me from feeling overwhelmed. I can still engage with my community on a regular basis, but I don’t feel like it’s taking over my day.
