Angelica Terrazas is a celebrity brand strategist who has worked with everyone from NBA Champions to Grammy Award Winning Artists like Michelle Williams from Destiny’s Child. I mean what a resume, right? We hear a lot about branding these days….from great brands to horrible brands from celebrities to massive companies. A good brand can skyrocket your career and in turn, bad branding can ruin it. But what is branding anyway? What does it actually mean, what does someone in branding do and why is it important? Angelica answers all of these questions and more in this episode and trust me, you will not want to miss all of the great insights and advice she has to share. She also has a truly fascinating story so if nothing else, you should tune in for that.
Why Is Branding Important Anyway?
Your brand is the way to find your unique place in the marketplace. It can set you apart from your competitors and attract your ideal clients. Angelica suggests that when looking for inspiration for your brand, look outside of your industry for inspiration. This will not only open your mind creatively, but it will help avoid copying other people in your industry. Create a mood board or a Pinterest board with colors, inspiration, and ideas. This will help solidify your vision and bring your brand to life.
Working With Celebrity Clients:
Working with his profile clients can be exciting, but also tricky. It’s different from working with smaller brands or companies. First and foremost, if you want to attract celebrity clientele, you have to make privacy and trust priority. Your clients need to know that they can trust you and that their information will stay private. You also need to make it clear that you can trust your team as well. Unlike traditional marketing with ads and lead generation tactics, attracting celebrity clients is more based on referral and trust.
Creating An Unforgettable Brand:
To create an unforgettable brand, you have to become a storyteller. People respond to stories and to people, not just businesses. To resonate with your audience you want to tell a story and get across the dream behind what you’re selling.
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