Episode 45: Knowledge is Power: Why Knowledge Is the Most Valuable Resource You Have As A Business Owner

Linelle Moon is the founder of the Special Event Factory, which is Alpharetta’s premier Floral & Event Decorating Team. From a young age, Linelle felt a passion for event planning, or as she called it “putting on a show”. Her drive, sense of humor and down to earth attitude has helped her build a successful business in one of the most competitive wedding markets.

One of the things I loved most about talking with Linelle was her openness and generosity with sharing her own story. She also shared a ton of actionable advice that will not only be helpful to other florists but to any business owner.

Don’t forget to keep an eye out for the awesome workshops she has coming up this summer. You can find the most up to date info about everything The Special Event Factory is doing on their Instagram and website.

Seek Out Opportunities To Get Real World Experience:

When it comes to education and preparing yourself to enter a specific field, there is a big difference between what you learn in the classroom and what it will be like in the real world. Many programs offer valuable opportunities to get that real-world experience, much like the program Linelle went through. However, there are just some things that you can’t learn from a textbook. You have to experience them in real life and learn from those experiences.

Before jumping head first into your chosen field, take the time to investigate internships, apprenticeship, part-time job opportunities. Linelle shared the tip that if you want to approach someone to shadow or intern with, reach out during the week. Most of the time people who work in the event or wedding business will be booked and busy on the weekends so the best time to catch them would be in the middle of the week.

Arm Your Clients With Knowledge:

When you quote clients pricing for your services, some are bound to try to haggle or ask for a discount. They will moan and groan about how they don’t get why something is priced the way it is and why can’t you just give them a little discount.

When this happens, the last thing you want to do is give that discount. Instead, explain to that client exactly why those services are priced that way. Explain how much the product costs, how much that labor costs, how long the labor will take, how many people you will need to get it done. This way, they will fully understand why you can’t give a discount and still deliver that service.

Knowledge Is Power: Streamline Your Client Experience To Get As Much Knowledge As Possible

When you have a meeting with your clients, it’s important to know exactly the questions you need answers to. It’s smart to formulate those questions ahead of time so you can gather as much info as possible without having a 3-hour meeting. My suggestion is to create three main questions that you always ask that can give you tons of info and insight into what your client is looking for.