We all know that growing your email list and expanding your network is important for any business. There are tons of ways you can attract leads and capture email addresses but not all of those tactics are created equal. People want to be engaged and entertained when they visit your website and a great way to do that is to provide a quick and fun quiz for them to take! Not only does it allow you to learn more about potential clients, but you can also capture their email address so that you can stay in touch with them in the future!
To create my interactive and branded quiz, I used Interact. They offer tons of quiz templates and topics, allow you to design your quiz so that it matches your branding and integrates seamlessly with your email marketing platform! I really loved the templates that Interact provided and with just a few tweaks, I was able to create a quiz that would engage my ideal clients! I chose to utilize one of Interact’s awesome templates for my quiz, however, if you can’t quite find a template that works for you, you can always create a quiz from scratch.
If you choose to go with a template, the next step is to select the industry you are in. You can also specify what type of quiz you want to create. I chose to go with a personality quiz because I knew that was the type of quiz I usually find myself drawn to. However, when I launch a course, I will probably go with an assessment quiz to test the knowledge of those interested in taking the course. The type of quiz you choose will most likely change based on who you want to target so I suggest testing out each and see what attracts that ideal client!
I chose to go with a quiz that targeted bloggers specifically because I really wanted to market a new blog management service that I am offering. My goal was to attract bloggers who were in the beginning stages of starting their blog since the service I provide is all about setting up their blog, assisting them with creating content and solidifying their blog’s brand. Since my ideal customer would be new to blogging, I wanted to create a quiz that would give them ideas about what type of blog they wanted to start in the first place. That’s why the “What Kind of Blogger Are You?” quiz was the perfect choice for me.
Sometimes when you use templates, they can look out of place on your website and it’s pretty obvious that it doesn’t match your brand. Interact solves this problem by allowing you to completely customize your quiz to your business. You can change out the colors, fonts, and photos so that when you publish your quiz to your website or social media, it seamlessly fits with your brand!
I chose to customize my cover page by creating my own title photo. My site has a lot of photos on my home page so creating that title graphic made it blend it really well. I was easily able to change out the fonts and colors so they matched my brand with Interact’s style panel on the left.
I only made a few changes to the question and answer portion of the quiz so that I was able to include each of my target markets. After connecting my MailChimp account, I had the option to choose how I wanted to categorize the results. For this quiz, I wanted everyone who got a result to go into one list in my MailChimp account so that I could follow up with them at a later date.
I was so excited to share my quiz once it was finished and decided to put it at the top of my homepage. I can’t wait to see the results and learn more about my clients!
Want to create an Interact quiz for yourself! Click HERE to get started and start growing your email list with your own quiz!
