Instagram is an amazing platform but I know that it causes a lot of people anxiety. They want so badly to utilize this amazing tool but they feel paralyzed that they are doing it wrong. They want to see results and just can’t figure out why what they are doing isn’t working. I get it. It can definitely be downright frustrating. After all, it happens all the time and it really sucks to put in all the time, effort and attention to the details, only to come up with a whole lot of nothing. So here is how to use a call to action on Instagram the right way!
What Causes People To Fail On Instagram?
The real problem here is one of the details. A lot of Instagram marketers focused on the big issues. They focused on saying the right things at the right time. They’re talking about using the right content and network of influential people. This is all well and good. They’re on the right track. They’re doing the right things, but the problem is they’re so focused on making sure that they go through their content quality checklist the right way, that they ignore one very important factor.
Problem:
They say, “Click here, visit my profile page, check out my profile page for more information, click on the link to find out more.” You know what? People don’t care about that stuff. They really don’t, because they’ve seen that many times before and when they see that they blank out. It’s as if, you did not write that text; those words did not appear on the screen. They’re completely blind to it.
Be Specific
Instead, you should focus on writing an effective call-to-action. So what does that look like? It has to be specific to the content. You can’t keep copying and pasting, click on the link or check my profile. That doesn’t work.
Get Them Excited
Second, you have to get the reader excited about the content that your profile page contains. You’re going to be making promises. You’re going to be speaking to people’s fears, needs, and a sense of inadequacy. In other words, you are going to tap into psychological needs here, that’s why you have to as descriptive as possible. You can’t just go through the motions or spit out boilerplate text that is all too forgettable.
Speak To Their Needs
Finally, you have to speak to the needs of the reader. If you were able to do this, you were able to speak with authority. Why? Most of your competitors are simply going through the motions. They’re just going through a list, then they are just cranking out generic texts and it’s really not having much of an impact.
Use that information. Use that position to come up with a text that truly calls people to action because these can pay off tremendously. It really would be a shame to work this hard to get people to your page only to drop the ball at the very last moment.
