SOCIAL MEDIA MANAGEMENT
STARTS AT $500/MONTH
You’ll get the knowledge and expertise of a social media professional who takes the time to learn about your company, your unique competitive strengths, and the value you offer.
THE PROCESS
01
LET'S CHAT
First, we’ll meet with you to discuss your challenges as well as identify your goals, whether you’re looking to increase brand awareness, create a loyal fanbase or generate higher quality sales leads.
02
STRATEGIZE
I’ll research everything from current trends to competitors’ strategies to your audience’s social media habits so I can develop a well-informed plan of action, outlining what we want to post, when we’ll post it, what platform we’ll utilize. We take all of that information and present it to you in a monthly content calendar to ensure we’re all on the same page and to make sure our plan integrates with all of your other marketing efforts.
03
CONTENT CREATION
Once we’ve got a strategy, we go all-in on creating the content for it. Content is the pride and joy of social media – the heart, if you will. We put ourselves in the shoes of the consumer and create engaging posts based on our research that will resonate with them, whether it’s sharing trends, teaching them how to make their lives simpler or by offering them a great deal. I like to divide the types of content between promotional, inspirational and educational categories to keep your feeds fresh!
04
SCHEDULING
After everything is created, proofed by our grammar guru and approved by the client, we go about scheduling everything out so that each post is seen by the right people at the right time in the right place for peak engagement opportunities. This sweet spot of platform selection and timing applies to both organic, everyday posts as well as paid, sponsored content.
05
ENGAGEMENT
When it comes to building a following, you can’t just set and forget all of your efforts once your posts are scheduled out. It’s about developing an interactive community with your audience. Part of what we do every day is build relationships, which positively increases your brand’s reputation. From reaching out to influencers or potential partners to answering reviews, messages and comments, we take on your reputation as if it were our own.
06
Analytics/Reporting
By producing monthly and quarterly reports, we are able to track a variety of actions from likes to shares to clicks to purchases and everything in between. We also take it a step further than just providing facts and figures. We take the time to analyze what’s working, what isn’t and how we can better use our time and your money to reach your goals. Just as no two audiences are the same, no two strategies can be the same either. It’s about fine-tuning our efforts to match your specific needs.
FAQS
There is no universal right answer for this question. Let’s start a conversation around your unique business and your unique needs to determine what platforms will be most effective to accomplish your goals.
Currently, Facebook, Youtube, Pinterest and Instagram for any brand. In select cases, LinkedIn can also be managed. on a case-by-case basis, the reason being that LinkedIn is exclusively used as professional platform, and is used in a different capacity than Facebook or Instagram.
There are different packages available, each with a different minimum posting schedule. The reason being, some people just need their profiles to look active, and some people want to strategically increase their following and sell some stuff. The level of posting is different for each objective.
Yes. Social Media Management is a ghost service. I am posting on your social media profiles, under your handles, as YOU. The only way someone knows it is me posting and not you is if you tell them.
Yes! I respond to questions and comments. Whether it’s liking a comment, or thanking someone for sharing, it’s all a part of customer service via social.
You will know it is working by the objectives that you set, as part of your reasons for hiring me. For example, if you want to keep up a consistent presence on social media, you’ll be able to see your profiles look consistent. If you want to sell specific products and services, you will know it’s working by the increase in phones calls, inquiries, and sales (conversions).